Demand Generation Agency

Pearl Lemon Leads is an agile and innovative B2B demand generation agency that assists businesses in generating, nurturing, and converting leads into sales.

Our holistic approach to demand generation combines strategic knowledge, creative flair, and a thorough knowledge of marketing technology to produce measurable outcomes at every stage of the lead lifecycle, including lead generation, lead nurturing, and consumer marketing. We ensure you get a higher return on your marketing spend by measuring everything we do, understanding your business, and knowing what works.

What Is Demand Generation?

B2B Demand generation is commonly misunderstood to mean just creating demand for a product. Isn’t it obvious, isn’t that the clue in the name? Demand generation however is about much more than that.

Demand generation is an umbrella phrase for a set of marketing initiatives that generate long-term engagement, such as lead generation, demand capture, and pipeline acceleration, in an industry where building better brand-to-customer relationships is paramount.

It consists of a sequence of touchpoints aimed at raising awareness of ideal customer pain points, positioning your brand as a trusted advisor, generating leads, promoting your solution, and fostering genuine long term brand loyalty if done successfully.

The phrase “long-term” is crucial. B2B Demand generation services are a long-term strategy. It’s a method of constantly engaging customers that includes dedicated inbound marketing, ongoing social media interactions, informational ebook marketing, regular newsletters, pop-up events, podcasts, webinars, and more.

Demand generation, when done correctly, will raise awareness about the issues that matter most to your company – and its target audience – supply sales with the qualified leads they need to seal deals, and position your marketing initiatives as revenue rather than cost centers.

Pearl Lemon Leads' Three Pillars Of Demand Generation

As a leading B2B demand generation agency, at Pearl Lemon Lead we divide demand generation into three key pillars that guide every campaign.
Guide being the operative word of course, as every campaign is unique to the client it serves. These pillars can be broken down as follows:

Generating Leads

You need leads to present your strategy to before you can move on to the next level of demand generation. Lead generation entails piquing potential customers' attention and adding them to a marketable database. These leads can then be sent on to sales development to be guided through the sales funnel once they've been collected through a nurturing campaign.

Capturing Demand

You can capture existing market demand and direct potential buyers to your products and services via B2B demand generation. This approach includes a variety of lower funnel content, such as PPC ads, SEO optimizations, and 3rd party intent data, that will establish your brand proposition and familiarize prospects with how your solution can be an answer to their problems or fulfill their desires.

Pipeline Acceleration

You can use pipeline acceleration tactics to speed up the sales process if you've succeeded in generating or capturing demand as opportunities. These can be as basic as conversing with potential customers or developing highly targeted material that addresses your leads' pain points while also being relevant for their stage in the sales funnel.

Working Through Five Stages Of Demand Generation

Because demand generation is so broad, deciding where to begin can be difficult. While the actual activities and
timelines change for every unique client, as a demand generation agency, Pearl Lemon Leads has found that the
basics can be efficiently split into five distinct stages.

Goal Definition

What’s the best way to get started with a demand generating campaign? Of course, toward the end.

You can organize the rest of your approach around your campaign’s final goals if you establish them early on.

If you set your booking revenue targets, for example, you can work backward to determine how many opportunities, SQLs, and MQLs you’ll need to meet your target, which will eventually determine how many marketing programs you execute to create these leads.

Audience Definition

Of course, you must first determine who you are targeting before deciding what the programs will entail.

Understanding your audience and creating personas will allow you to more precisely target your marketing. Personas can be created based on the roles, needs, and goals of your target audience. The more information you can provide, the better.

Because today’s consumers are inundated with information, targeted audience marketing is more important than ever. Consumers now have more choice over which companies they engage with thanks to ad blockers, email opt-outs, and even new rules like GDPR, which allow them to quickly reject brands that do not respect their communication preferences.

Content Creation

It’s time to design and develop content for each stage of the marketing funnel once you’ve established your goals and target audience.

The “light” thought-leadership content that creates brand recognition, emphasizes a need, and generates desire should be included in the pre-purchase, top-of-funnel stage.

Your mission at the research-and-consideration stage of the sales funnel is to educate buyers about the problems they’re having and to help them solve them through resources like whitepapers, buying guides, and ROI calculators.

Finally, towards the bottom of the funnel, you’ll provide company-specific material such as demo offers, research studies, and third-party evaluations to reassure them that your product is the best option.

Content Distribution

The secret formula to our appointment setting success is to invest in the best people, tools, and technical resources so we can satisfy any appointment setting need our client has.

Thanks to the automations and wise management we implement, we can guarantee that we give more than what is asked, even quickly.

Our platforms and interfaces prioritise leads based on time, the number of preceding tries, the lead’s state, emails they opened, and much more.

We are the appointment setting company for you!

Number Crunching

We know how hard it is to get a sale. After all, we’re a business as well.

With an appointment setting service, you don’t need to worry about not having a qualified lead or a poteYou won’t be able to understand how well your programs work until you track everything they do. Remember how we said you should start your campaign by determining your end goals? That, however, is only half of the story. The other part involves identifying and monitoring your key performance indicators (KPIs) to evaluate if your demand generation program is on pace to meet its objectives. This comprises early-, mid-, and late-stage analytics that cover everything from cost of the program, new targets, and cost-per-target to the number of opportunities and income your campaign has generated.ntial customer for the week. Pearl Lemon Leads guarantees that you will have the warmest prospect in your segmented market.

Whether it’s B2B appointment setting or B2C appointments, we’ve got your back.

We’re here to help your B2C or B2B sales process be better. Book a call today to get started.

Why Pick Pearl Lemon Leads
As Your Demand Gen Marketing

An effective demand generation campaign involves several intricate details. Because most agencies lack the specialized employees to handle them, work is outsourced, divided, and spread out, which causes confusion and defeats the purpose entirely.

We have the internal skills at Pearl Lemon Leads required to run streamlined, effective demand creation campaigns. We can work on your campaign whenever we need to because we have analytics experts, skilled content writers, SEO gurus, lead generation experts, and sales specialists (among others) at our disposal.

We love what we do, and we excel at it

Ready To Discuss What Working With Pearl
Lemon Leads On A Targeted Demand
Generation Strategy Can Do For Your

Contact us today and let’s talk about it.

Demand Generation Agency FAQs

If you’re considering hiring demand generation agency services, let us know! Let’s have a chat about
how our demand generation services can help you.

The purpose of demand generation is to generate more demand for the products or services you sell. This is done through social media management, SEO, lead generation and more.

demand generation agency is a specialty lead generation agency that focuses on bringing in leads to your business while increasing your overall brand presence and awareness.

B2B demand generation is lead generation with the focus of getting other companies, rather than individuals, interested in your brand, products and services.

demand generation marketing agency, like Pearl Lemon Leads, can help you create a demand generation strategy.  An agency can help you:

  • Build awareness
  • Develop a content strategy
  • Nurture high-quality leads
  • Focus on account based marketing (high ticket valued leads)
  • Add in some marketing to bring in partners

Demand generation has the goal of having long term engagement. This means it can include SEO, lead generation, acceleration and nurturing of your pipeline and content creation. 

Demand generation activities include but are not limited to:

  • Blogs
  • Downloadable content
  • Shareable content
  • Webinars/Podcasts/Videos
  • And more…

Demand generation services are services with the goal of creating an increased awareness and demand of your brand, products and services. This is accomplished through a variety of demand generation activities. This has a focus on creating a predictable and accurate sales pipeline or cycle.